Match The Label

22 Dec


One of my recent online discoveries is the blog of Bruce Bradley, a former food executive turned writer.  One of his recent posts was on the marketing of sugar-sweetened breakfast cereals directly to children.

In my home, I’m the only Paleo eater.  The rest of my family maintains a fairly standard American diet – like I did until almost four months ago.  So when I noticed a breakfast cereal and a cookie mix in the kitchen – I was wondering how similar they were.

Look – Honey Nut Chex is Gluten Free!


So which of these has a better nutritional breakdown?

So that bowl of Chex – assuming you still to the 3/4 cup serving size (1/12 of a box) would find you 120 calories, 1 gram of Fat, 200mg of Sodium, 28 grams of Carbohydrates, and 2 grams of Protein.  It also comes with a reasonable number of vitamins of minerals that it has been fortified with.


And the cookies – 2 cookies worth of mix will yield 90 calories from 1 gram of fat, 130mg of Sodium, and 19 grams of Carbohydrates (are cookies low carb?) with 1 gram of Protein.  What’s notable is that the cookies have 5mg more of Potassium and the same 9 grams of sugar.


So in a nutshell – that’s why I haven’t eaten breakfast cereal in the last 3 months and have switched to a menu of Eggs, Bacon, Kale, Spinach, Sweet Potatoes, Bok Choy, Peppers, Onions, and whatever other fruits and green vegetables I can find.  Why does the government insist on 1/4 of food intake being grains?




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: