…and was foiled by their affiliates in at least a few big cities.
Soccer fans and random viewers in Atlanta missed watching the first Live broadcast of an English Premier League match on US network television and were instead treated to 90 minutes of infomercials.
Apparently the Atlanta affiliate, Fox 5 Atlanta had “contractual obligations” to show the programs at the time.
I’m not sure if the problem was the local affiliate or Fox Networks failing to give affiliates enough notice. But either way, an attempt by the network to extend their reach to a new audience at a new time slot was foiled by commercials.
Fans were left even without Fox Soccer to turn to.
Good work Fox networks and Fox 5 Atlanta.